Encs 282 Assignment Sheet: Rhetorical Analysis

ENCS 282 Assignment Sheet Rhetorical Analysis The purpose of this appellative is to pick a particular rhetorical message (that is, a message that attempts to persuade you to do or to believe something) and analyze the content of that message to determine the purpose, intended audience, argument, weighty strategies, and modes of appeal that the message employs. In order to do this, I will assign you an ambit/video (I call it an artifact) from science/engineering students in Jordans tutorials will have to analyse this image ttp//www. geek. com/wp-content/uploads/2009/05/intel_ad_campaign_rock_stars. jpg Students in Nancys tutorials will analyse this commercial http//www. youtube. com/watch? v=wGSHKNacB6Q Both images/videos are attempting to persuade a particular audience. Your goal will be to understand the basic structure of an attempt at persuasion in order to see how persuasion works. Your assignment will be due on the 26th of March 2013. Please adhere to the following guideline s ) Examine/watch your artifact carefully, and identify the main assert being made. 2) Begin your paper with an introductory paragraph which overviews the main strategies of persuasion that the artifact employs. 3) Next, you will be required to write a Toulmins specimen of warranted assent diagram to explain the attempts to persuade the reader. This includes a demonstration of the major claims made in the artifact and the warrant for those claims, as well as the implied confession of the artifacts claims.This section should be at least cardinal paragraphs and at most four paragraphs long. 4) Next identify the intended audience for the image/video and analyze whether or not the ways in which the argument that the media makes is uniquely fit for that particular audience. This section should be at least two paragraphs long. You should write about the articles language, tone, and style, and how these features help define the audience. 5) Then, you will critique each of the artifacts justifications.This section should also be at least two paragraphs long. Why shouldnt we agree with this claim? Is the justification offered a good one? What can the essay do better to be more persuasive? 6) Finally, craft a conclusion that reviews both your explanations of the justifications of the medias position and your critique of those justifications. 7) Each rhetorical analysis paper should be among 3 and 5 pages long. The papers should be double-spaced and use Times New Roman font and 1 margins.