Monday, July 29, 2019
Jollibee Foods Corporation Case Study Example | Topics and Well Written Essays - 500 words
Jollibee Foods Corporation - Case Study Example Secondly, the company managed to establish dominance in Philippines fast food market by maintaining the preparation of home-style Philippine recopies. Sticking to making Philippine recipes ensured that the company maintained high demand from the locals; thus its success. Thirdly, the success of Jollibee was also attributed to the fact that the company ensured that its growth was financed internally (Bartlett 3). Internal financing ensured that the company avoided the burden associated with debt financing. Jollibee also managed to build a strong empire in Philippines fast food industry by developing an effective management capacity, peculiar political situation, and by adopting the Five F philosophy namely Flavorful Food, Fun, Flexibility, and Families (Bartlett 1). Other factors, that helped Jollibee establish an empire in Philippines, include treating employees with respect and keeping them highly motivated and treating customers with courtesy. As much as McDonalds was well established and had stable financial footing, Jollibee managed to compete with it favorably by capitalizing on its competitive advantage. Firstly, Jollibee managed to compete effectively with McDonalds by introducing a Philippine hamburger. Secondly, the company also managed to compete effectively with McDonalds by introducing a larger hamburger called the "Champ," which attracted huge demand from the Philippine consumers (Bartlett 2). Thirdly, unlike McDonalds whose operations were badly affected by political and economic crisis, Jollibee was able to turn the political and economic crisis of 1983 to its advantage, thereby enabling it compete favorably with McDonalds. Additionally, Jollibee managed to compete effectively with McDonalds by introducing new items, such as chicken, peach-mango desert and spaghetti in the menu, made to the taste of the Philippine customers.